Generation Z has grown up in an environment of mobile internet and social media. They value self-expression, pursue personalization, and access information quickly.

Facing such a young group, zipper designs need to be not only practical but also mindful of individuality, meeting their dual demands for functionality and fashion. Whether it’s a fun zipper puller that rotates to switch text or zipper tapes with expressive designs, these products reflect attention to the young market.

Generation Z uses their outfits to showcase themselves, and SBS supports their personal expression with a variety of customizable zipper solutions.