Jeans have been adored by people because the durability since their appearance during the gold fever in the last century. Nowadays, they are also considered as a fashionable item which are popular among people with different ages.
However, have you ever noticed the leather label on the back of your jeans? Although the style of jeans are various, there is leather label on the back of most of jeans.
The leather label on the back of jeans has existed for a long period. As early as 1936, Lee, a famous jeans brand, was the first to introduced leather label for brand promotion. Afterwards, Lee gradually took the dominant position in jeans field around the world, and then other brands began to follow the example of Lee to add a leather label to jeans. Finally, jeans with leather label hit the mainstream.
First and foremost, the leather label in jeans is used to present the brand to customers. At the same time, it is also a place to show designer’s creative thinking. For the young people who pursue fashion and brand, the conspicuous leather label on jeans can show their taste and personality.
Secondly, jeans leather label is not only a sign of identity, it provides many practical functions. For example, large size leather labels can help to fix the belt when jeans is too loose to wear.
In a word, don’t look down upon the leather label of jeans which have many functions like decoration, advertisement and practical use.