The Canton Fair, also called China Import and Export Fair is the largest platform for global business communication. Numerous Chinese enterprises make their business step forward to the world by this fair. It covers various business field to attract the buyers around the world. Here, the buyers can always find the partners they would like to cooperate with. It is the springboard for Chinese business turnover.
Generally speaking, the fair is held every spring and autumn in Guangzhou, China. However, in 2020, as COVID-19 spreads globally, the world economy comes a slump. To cope with the impact of this epidemic, and to achieve the trade revival as soon as possible, the 127th Canton Fair, which is held from June 15 to June 24, has shown in a new mode – the cloud.
This time, the Canton Fair has caught the pace of trends by fully making use of the internet technology by online exhibitions, livestreaming, video playbacks and so on to cater for both exhibitors and buyers. About 50 virtual exhibition areas have been published to impel the supplying and purchasing parties to make guidance and business negotiations whole day long.
In addition, the fair has established the boosted digital infrastructure. The buyers can search interested exhibitors of exhibit on the fair homepage. Also, buyers can put in their requirements of source on specific exhibit directly or do the search at Supply & Demand Hall. Then the system will automatically recognize exhibits.
In this innovative mode, the online fair has broken the geographical and time limitations. It provides new opportunities to explore the international market and new channels for the world’s economic and trade cooperation. By this way, it can keep people away from the spread of coronavirus and help them raise business efficiency and cut transaction costs. Obviously, this new business mode will bring new friends, discover new opportunities and achieve good harvest for foreign and domestic exhibitors and buyers.