On June 25, SBS successfully held the opening ceremony of its U.S. office and product launch event in Portland, bringing together numerous industry partners from both China and abroad.
Industry sharing and market insights
At the event, SBS presented its long-term strategy and vision for strengthening its presence in the North American market.
Mr. Ding Zhaoquan, Chairman of SBS Zipper, delivered a keynote speech.
Professional designers from headquarters analyzed the latest trends in the sports apparel accessories sector based on the characteristics of the North American consumer market, providing valuable industry insights for attending clients and partners.
Guest collaborator Chase Kahmann shared the natural yarn zippers jointly developed by both sides, sparking innovative ideas in the industry.
Open discussions and exploration of new opportunities
After the presentations, guests visited the zipper sample exhibition area. The company management team held in-depth face-to-face discussions with partners, focusing on the differentiated needs of North American brands and exploring new opportunities for collaboration.
The establishment of the U.S. office marks an important step in SBS’s global expansion strategy. Leveraging its local presence, the office aims to provide closer, faster, and more responsive one-stop services for regional clients, further enhancing the company’s global service capabilities.
