From August 25 to 27, 2026, the 2026 Intertextile Shanghai Apparel Fabrics Exhibition was held at the National Exhibition and Convention Center (Shanghai), where SBS showcased its latest products.
SBS featured an open-concept booth with an elegant and minimalist design. The eight exhibition zones each had a distinct focus, integrating product displays, interactive experiences, and business discussions.
The Regular Series Zone showcased six core zipper series for urban commuting, casual denim, sports and outdoor wear, school uniforms and workwear, bags and tents, and buttons and metal accessories, covering a wide range of needs from everyday apparel to professional applications.
The Interactive Experience Zone ( of sample dress) featured four themes—Outdoor Protection, Weightless Wonder, Classic Retrospect, and Always Have A Spare—to provide an intuitive demonstration of the performance and applications of functional zippers. The Lifestyle Scene Zone presented three themed settings—Heart Oxygen Wilderness, Classic & Blue, and Eastern Kaleidoscope—integrating zippers into lifestyle-oriented expressions.
The Sustainability Zone showcased SBS’s practices in sustainability, with green technologies as its central theme. The Trend Zone focused on developments in the zipper market and shared SBS’s insights into trends in the garment accessories industry. The Sibo Fasteners & Multi-Accessories Zone brought together fasteners, buttons, and other accessory products, presenting a more comprehensive range of accessory solutions.
During the exhibition, the SBS team engaged in in-depth discussions and business exchanges with customers from across the country. The lively atmosphere and distinctive booth design also offered visitors a special visual experience.
Pushing forward fashion technology and connecting with a better life. Looking ahead, SBS will continue to uphold its commitment to sustainability, responding to the expectations of customers and consumers with innovative, eco-friendly, and high-quality products, and making more choices possible.
