European Outdoor, one of the largest professional outdoor exhibition, was held in Messe Friedrichshafen Exhibition Center in German from July 15th to July 18th. SBS Zipper actively prepared and formed a elite team to accelerate the expansion of overseas markets and promote the internationalization strategy.
It had been held for 20 times. There were 9 exhibition halls adopting the latest design and construction techniques. The total area was 86, 067 square meters. It exhibited many kinds of products including sport shoes, camping supplies, backpacks, mountaineering and rock climbing equipment, accessories and so on.
Before attending, SBS well designed the showcase and launched automatic remote control zipper. Automatic remote control zipper connected computers with wearable devices and integrated zipper with modern technology, which created a new field of zipper application. In addition, the use of automation and remote control provided convenience for users, realizing the upgrading of zipper’s function.
The exhibition also exhibited a series of environmentally friendly products, attracting a large number of international brands. It not only strengthened the company’s international competitiveness, but also accelerated the pace to expand overseas market.