In 1991, it was the period of rapid expansion of SBS Zipper. An unexpected “crisis” struck SBS. At the time, small zipper manufacturers in the surrounding areas purchased pullers with the SBS logo for further processing. However, these zippers they produced were of poor quality, resulting in a lot of customer complaints and harming SBS’s reputation.
The company’s leadership began to realize the importance of the brand. A brand is the lifeblood of a company! In response, they made a decision to recall and destroy all sold pullers, resulting in a direct financial loss of over 3 million RMB (approximately 566,000 USD). For a company with an annual profit of just over 2 million RMB (approximately 377,000 USD) at the time, this was an extraordinary commitment.
The “money-burning” incident quickly spread across China and earned widespread recognition from customers. SBS gradually built a strong reputation for its emphasis on brand and quality.
As a supplier of zippers and garment accessories, SBS Zipper adheres to “details achieve quality”. SBS attaches great importance to product quality in the production process, and strictly implements international testing standards. It has got 6000 sets of international advanced automatic equipment and about 100 sets of imported testing equipment. SBS has passed ISO9001 Quality Management System Certification and ISO14001 Environmental Management System Certification.
