How Your Apparel Brand Can Extend into the Accessory Market

How Your Apparel Brand Can Extend into the Accessory Market

Fashion apparel and fashion accessories are natural partners. With the right choices, the two can complement and enhance each other in a variety of interesting ways. A fashionable dress or ensemble combined with the right shoes, handbag, scarf, watch, zippers, buttons, or other accessory item can make for a killer look that gets heads turning and people buying. And a brand extension also expands your product inventory and gives you the opportunity to cross-sell apparel and accessory items. So here’s how the apparel brand you own or manage can add an accessory line to its collection.

1. Take stock of your brand.

The first step in coming up with an accessory line is to give yourself a good overview of your current apparel lines. This allows you to identify complementary accessories for your apparel items which will enhance your brand. Giving yourself this overview before you begin is essential in avoiding time and money wasted on developing accessory lines that don’t fit your current brand or products.

2. Identify the best apparel items to create complementary clothing accessories for.

In the science of physics, there is the concept of sympathetic vibrations. Human emotions often work in a similar fashion due to the pattern matching nature of the human brain. To get the most success from your initial accessory efforts you first need to identify the apparel items that will best resonate with a consumer when they see a matching accessory. You want the consumer to see the clothing accessory item, identify that they already have an apparel item that matches it and feel compelled to buy the apparel item to complete their fashion look. Remember that people most often buy with their emotions, not their heads.

3. Begin product design.

The success of your clothing accessories line will depend on the quality and stylishness of your accessory products. You’ll need to hire someone with training and experience in design work for the specific accessory product type. You can also opt to outsource this work to experienced and proven third-party designers, which may be the best course of action initially.

4. Start product manufacturing.

As you experiment with each accessory brand extension you may find that you don’t want to over-commit to large scale production of a design that might not resonate with customers. This is where on-demand manufacturing may be the best option. This type of manufacturing allows you to quickly iterate different designs and find the ones that appeal to customers. Once you have identified winning designs you can start large scale production.

5. Market your new clothing accessories.

Once you have products to sell it’s time to begin selling them. Utilize your existing social media and other promotional channels to let customers know about your new product lines. Match up accessory products with the apparel items they are designed to accessorize to give customers a need to complete their outfits. Try to find ways to get people talking about your new products and encourage customers to share their thoughts, impressions, and experiences with them on social media.

Doing a brand extension into clothing accessories can be rewarding in more ways than just financially. It can be extremely fulfilling to create a look for the customer that satisfies them and makes them feel positive about your brand. So take a look at your existing apparel lines and start thinking about which ones could benefit from an accessory brand extension.

SBS zipper is an on-demand manufacturing enterprise and offers high-quality and customized clothing accessories like zippers, buttons and buckles according to your brand’s requirements. Contact us to start your brand extension in accessory.

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