With the development of commercialized society, the growing frequency of crossover among industries and enterprises. Color fashion comes out lots of big movements. Like galactic blue created by OPPO and Pantone, foreverglades by Lacoste and Pantone. Such crossover cooperation emerges one after another. Recently, a partnership between the Pantone Color Institute and domestic brand Qingcai Pinche has gone noticed.
Qingcai Pinche is originated from DiDi，which is well known as China first car pool and car-hailing apps. Now Qingcai Pinche strives to make breakthrough in industry to earn more people’s recognition. It aims to bring a heart-touching service philosophy to users. When it comes to Qingcai, it is redolent of green, which naturally think of environmental-friendly mind. It is inspired by nature and is emblematic of the relation between human and nature, human and people. We have to say, Qingcai Pinche just as its name suggests to promote low-carbon, energy conservation and environmental protection trip mode.
Through the cooperation, Pantone Color Institute and Qingcai Pinche have worked together to launches the exclusive environmental color QingCai Green for Qingcai Pinche. Incorporating the design concept of QingCai Green with corporate philosophy, Qingcai Pinche bring itself into a fashion related field. It explores the green fashion in our life. The IP designs, culture T-shirts, sticker sheets, vegetable badges, green plants, trendy cotton socks and some peripheral products relating to Green are all pocked.
As a proverb goes, there are a thousand Hamlets in a thousand people’s. Having a look at green design concept below. You will find myriad green things in all walks of life. It is an open to interpretation. You also can spot that an anthropomorphize vegetable holding with a brush. It is actually quite funny, isn’t it?
Over the showcase in different fashion items and different occasions, the story behind QingCai Green is more vivid. Hereby, it is time to convey the concept of low-carbon, energy conservation and environmental protection to more people.
All images source weibo.com